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Stretching Your Frame of Mind

Sponsored by the BCA, Joe Baraban, one of Houston's premier photographers for the past forty years, very graciously consented to give a presentation at University of Texas MD Anderson Cancer Center on May 22, 2010. Karen Hensley and Lindsay Malek from Chapter 21 of the Texas BCA Chapter contacted Joe, handled the invitations and RSVP's, arranged for the presentation space, and other logistics involved in what turned out to be an entertaining and informative event.

There were fifteen attendees who were given tips and technical tricks, plus accompanying handouts, all of which they can now use to hone their creative skills. All of them were given an assignment: a color and a word, chosen for each of them, to illustrate with photos that they sent to Joe for him to critique.

Joe kindly (and in some cases, not so kindly) critiqued three pieces submitted by each of the workshop participants, thereby providing the one-on-one instruction that helps many photographers to see where improvements might be made in their own work.

Joe also gave a lecture that he normally presents over a period of weeks, condensed into one day which is what is recorded below.

Big thanks to Joe Baraban, Karen Hensley, and Lindsay Malek for a very enjoyable Saturday.

Stretching Your Frame of Mind (preview)

This first clip is just a short preview of the much longer presention.


Stretching Your Frame of Mind (part 1)


Stretching Your Frame of Mind (part 2)


Stretching Your Frame of Mind (part 3)

Joe Baraban

After receiving his BA in Journalism, with a minor in art, Joe moved to Houston, Texas and took a job working for the Houston Post. He worked as an artist in the feature advertising department. After eight months, he left there and took a job as an art director for a small, new advertising agency. By now his passion for photography was fully developed but in this new world of photography, the only photography position available was at Methodist Hospital in Houston as a medical photographer. It wasn't the most creative position, however, he did learn how to crack open a chest to massage the heart, and perform autopsies all the while photographing internal organs. After nine months, he decided to venture into the freelance photography world, and at the age of twenty-four, never looked back.

For the past forty years, Joe has shot for clients from Coca Cola to Hennessy, Cessna to Boeing, and IBM to Microsoft. His resume also includes most of the Fortune 500 companies. He has photographed the full line automotive brochures for Acura, Saturn, and Range Rover, not to mention campaigns for Jaguar, Ford, Toyota, and just about every vehicle with four wheels. Two wheel advertising campaigns included BMW, Honda, and Kawasaki.

Speaking comes naturally to Joe, and has been sought out as a guest speaker for various ASMP chapters, Advertising and Art Director's clubs across the country, photography clubs, The Art Center in Pasadena and Brooks Institute. He has given seminars at Photo East in New York, Photo West in San Francisco, and Viacom in Canada. Joe was invited to judge the prestigious Communication Arts Photography Annual.

His honors include two gold medals in the New York Art Director's show. Gold medals in the national Addys, Houston and Dallas shows, Photo Design, Studio Magazine's premier award, and the Don Belding award in Los Angeles. His photography is in Texas Monthly's 100 best photographs, and he has been on Adweek's Southwestern All Star Team.

Joe has had feature articles written about him in Communication Arts Magazine (including the cover), Photo Design (including the cover), Design, Japan's premier magazine (including the cover), and Studio Magazine. Joe's work has repeatedly appeared in Communication Arts, Graphics, and The Mead Annual Report Show.

Several pieces of Joe's series entitled "Window Dressings", are now in the permanent photography collection of The Museum of Fine Arts in Houston, Texas.

Joe is currently a member of Fuji's Talent Team, and has given seminars at national trade shows.

For more information about Joe Baraban, please go to: www.joebaraban.com