Maria Ikenberg Lindberg Keynote Address

Visual Medical Decision Making: Re–engineering the Medical Atlas to Aide Recognition and Diagnosis

Art Papier, MD
Chief Scientific Officer
Logical Images, Inc.
Rochester, NY

Doctors and other health care providers are often asked to diagnose a visual clue such as a skin rash, an oral lesion, or an eye problem. While the dermatologist, oral surgeon, and ophthalmologist are extremely skilled in visual diagnosis, the task of recognizing a visual pattern can be very difficult for the generalist physician, as there are hundreds to thousands of diagnoses and variant presentations of these diagnoses. Until recently, the generalist aided visual diagnosis by flipping though atlases or searching by diagnosis. This presentation will highlight new methodologies in assisting pattern recognition using the combination of a decision support database wed to a rich medical image and graphic database. The audience will learn how digital resources in health care are evolving to include "just-in-time" information and how medical care will transition to include memory-assisted graphical- and image-based tools.

Dr. Art Papier is an Associate Professor in Dermatology and Medical Informatics at the University of Rochester School of Medicine at University of Rochester and Chief Scientific Officer and Co-founder of Logical Images, a healthcare information company. A graduate of Wesleyan University, Dr. Papier completed his premed studies at Columbia University, received his MD from the University of Vermont College of Medicine, and completed his graduate medical training at the Berkshire Medical Center and the University of Rochester Medical Center.

apapier@logicalimages.com

Anne Shiras Pioneer Members Lecture

The Development of the First Digital Camera

Steve Sasson
Eastman Kodak Company
Rochester, NY

This will be largely a historical discussion of the development of the first digital camera prototype at Kodak Apparatus Division Laboratory in 1975. The prototype camera and playback system will be described along with how the concept was demonstrated within the company during the following year. The internal reaction to these demonstrations will be highlighted as well as some of the learned observations about the introduction of new concepts within the corporate environment will be shared.

Steven J. Sasson (b. 1950) is an electrical engineer and the inventor of the digital camera. His invention began in 1975 with a very broad assignment from his supervisor at Eastman Kodak Company, Gareth A. Lloyd: Could a camera be built using solid state electronics, solid state imagers, an electronic sensor known as a charge coupled device (CCD) that gathers optical information? Texas Instruments Inc. had designed an electronic camera in 1972 that was filmless but not digital, using instead analog electronics.

After a literature search on digital imaging came up virtually empty, Sasson drew on whatever was available: an analog-to-digital converter adapted from Motorola Inc. components, a Kodak movie-camera photographic lens and the tiny CCD chips introduced by Fairchild Semiconductor in 1973. He set about constructing the digital circuitry from scratch, using oscilloscope measurements as a guide. There were no images to look at until the entire prototype an 8-pound (3.6-kilogram), toaster-size contraption was assembled.

In December 1975, Sasson and his chief technician persuaded a lab assistant to pose for them. The black-and-white image, captured at a resolution of .01 megapixels (10,000 pixels), took 23 seconds to record onto a digital cassette tape and another 23 seconds to read off a playback unit onto a television. Then it popped up on the screen. "You could see the silhouette of her hair," Sasson said. But her face was a blur of static. "She was less than happy with the photograph and left, saying 'You need work,’ he said. But Sasson already knew the solution: reversing a set of wires, the assistant's face was restored. In 1978, Sasson and Lloyd were issued United States Patent 4,131,919 for their digital camera. Sasson now works to protect the intellectual capital of his employer, Eastman Kodak Company.

Industry Awards

• 2007 Inductee into the Consumer Electronics Hall of Fame
• 2007 Visionary Award, Photographic Manufacturers and Distributors Association
• 2006 Progress Award, Photographic Society of America
• 2006 Distinguished Scholar, School of Journalism & Communication, Peking University
• 2001 Eastman Innovation Award

Steven was born and raised in the Bay Ridge section of Brooklyn N.Y. Throughout high school, Steven had an intense interest in electronics and drove his parents crazy with all of the discarded TV’s and radios he dragged home so he could salvage electronic components for projects. With these parts and those purchased on his frequent trips to “Radio Row” in Manhattan, Steven designed and built radio receivers, stereo amplifiers and transmitters in his basement.

Steven attended Renesselaer Polytechnic Institute (RPI) in Troy N.Y. studying Electrical Engineering After graduating with Bachelors and Masters degrees from RPI Steven joined Kodak in 1973 and worked throughout the seventies as an individual contributor in the Kodak Apparatus Division research laboratories engaging in a number of early digital imaging projects.  Among these was the design and construction of the first digital still camera and playback system in 1975.

During the 1980s, Steven served as a group leader and individual contributor for a number of digital imaging projects in the consumer products advanced development area. Among these was the first mega pixel electronic camera utilizing DCT compression that stored images to flash memory cards. In the 1990s, Steven served as the chief engineer on the “Colorease” printer project, which produced Kodak’s first high volume page size thermal. In 1996, he was named development manager of Output Systems for Kodak’s Professional Products organization. This organization developed and introduced a number of groundbreaking products, which included two families of thermal printers that provided the output engines for the large kiosk placement that occurred during this time.

In 2001, Steven transitioned to the position of R&D development manager for the Retail Photofinishing Platform. This organization delivered the Digital Lab System software platform that was used to control the complete workflow on several partner minilabs around the world. In 2004 he moved to the Corporate Commercial Affairs (CCA) organization within Kodak where he served as the project manager for a major Intellectual Property litigation. He is presently working in the Intellectual Property Transactions (IPT) group at Kodak

Adobe Photoshop CS3 Extended for Biomedical Photography

From diagnostic workflow, to research, to communication of findings in journal articles, posters and presentations, digital images play a fundamental role in all medical sub-specialties. Adobe Photoshop CS3 Extended software builds on Adobe Photoshop with new and powerful tools for documenting and analyzing information and visualizing potential outcomes. Some of the features you will see demonstrated include: nondestructive editing, measurement and analysis, DICOM support, advanced compositing and the ability to quickly create an animation with a series of images and export it to a wide variety of movie formats. At the end of this presentation, attendees should be able to describe the application of new features of CS3 Extended that can be used to prepare biomedical images for publication or in academic presentations.

Mark Maio
President
inVision, Inc.
Alpharetta, GA

Mark Maio is owner of inVision, a photographic consulting and education firm. In 2006 he was selected by Adobe as one of twelve individuals to form their Biomedical Imaging Advisory Group. This group has worked with Adobe in their development of Photoshop CS3 Extended, the first version of the software program to contain medical, technical and scientific digital imaging tools. He has lectured at Photoshop World and is developing biomedical Photoshop training material and workshops.

www.markmaio.com
markmaio@mindspring.com

The Digital Image, an Introduction for Researchers

The digital image has fast become a standard method for scientific data collecting and archiving. At the same time, many researchers do not understand just what  digital images are, how they can be used, and problems associated with their mishandling including legal and ethical liabilities.

Three researchers/microscopy facility managers and one photographer were drawn together to develop and deliver an introduction to the basics of the digital image as utilized by University researchers. Experience led the presenters to believe that this is a topic well worth discussing at other institutions. The topics covered will be discussed and the basic program will be presented as a model for others to consider.

Charles Hedgcock
Research Specialist Sr.
The University of Arizona

Charles Hedgcock, RBP, FBCA, is a member of the imaging team for Arizona Research Laboratories Division of Neurobiology at the University of Arizona, Tucson.  He has presented numerous papers and workshops to both local and national meetings of the BCA. His award winning photography has been featured in national and international journals.

chip@neurobio.arizona.edu

The Write Stuff - Writing for Publication

This presentation will discuss why we as professionals should write and share our knowledge and expertise, why most of us don't, and – especially for first-time authors – how to get started.

Joe Ogrodnick
Writer/Photographer
NYSAES
Cornell University

Joe Ogrodnick has degrees in both Biophotograhy (RIT) and Print Journalism (University of Nebraska). He has more than 35 years experience as a medical and natural science photographer, writer and editor. He was editor of the Journal of Biological Photography for 12 years and is currently Managing Editor of the Journal of Biocommunication. He has been widely published in a variety of journals and has won numerous awards for his photographic work.

Kohler Illumination : A Refresher

Many physicians graduating from medical school are not prepared with the basic skills for photography through the microscope.  This lecture, supported by images, will go through the proper technique of Kohler Illumination. The speaker will show all the parts of the microscope and describe the steps for proper Kohler Illumination. The audience will be able to go back to their institutions or labs and be able to perform the steps and demonstrate them to their staff.

Adam Cooper, RBP, FBCA
Chief Medical Photographer
North Shore-LIJ Health System
Great Neck, NY

Adam Cooper, RBP, FBCA is a graduate of the Biomed Photo program at RIT. He has been employed at the North Shore-LIJ Health System for 22 years. Adam presents this talk in a hands on model to the Pathology residents and attending physicians annually.

WYSIWYG Magic

What do Star Trek, Dr. Who, and FarScape have in common with managing color? Find out as we examine the science and magic of getting the color you want using today’s operating systems and applications—a down to earth examination of the tools available to ensure What You See Is What You Get! Funded by NCI Contract N01-CO-12400.

Richard Frederickson, FBCA
Sr. Technical Specialist,
NCI-Frederick,
Frederick, MD

Richard Frederickson has a background in theatre, photography, design, graphic arts and prepress, Richard has worked in visual communications for over thirty years–with twenty-seven of those in the support of science at the NIH and NCI-Frederick. As a long-time member of the BCA, he has presented at local and national meetings, has two papers published in the JBC, received several BioImages awards, and currently serves as Vice President and Director of Marketing for the association.

fredericksonrm@mail.nih.gov

Re-Branding your Organization: Successes and Lessons

Following 2 years of discussion, soul searching and seemingly endless meetings with designers, marketing experts and consultants, Mount Sinai Hospital, Toronto, arrived at a new look and a new brand message. Launched in June 2007, with a planned 6-month rollout, this paper will describe the planning, successes, pitfalls and lessons of a brand rollout for a non-profit hospital.

The brand was developed top be used by the four pillars at Mount Sinai, The Hospital, The Foundation, The Samuel Lunenfeld Research institute and the Hospital Auxiliary. Anyone considering or involved in this process at their institution or organization can learn how the process can evolve in this environment.

Ken Meats, RBP
Mount Sinai Hospital,
Toronto, Ontario, Canada

Ken Meats, RBP, has been a medical photographer for over 30 years. He has served in the Lake Ontario Chapter and on the Board of Registry. He has presented papers at the BCA and in the Journal of Biological Photography, and taught in the Media and New Technology program at University of Toronto.

Ken is presently the manager of Graphics and New Media at Mount Sinai Hospital, Toronto, Canada.

Design and Implementation of a Photograph Connoisseurship Resource Using the Wiki Model

The project consists in the design and implementation of a web-based resource in Photograph Conservation and Connoisseurship for collectors (individual and institutional) that compiles information gathered by conservators in the course of their daily practice. The goal is to increase the appreciation of photographs by providing a source for their informed understanding, while raising the role of the conservator in the connoisseurship community. The developed prototype uses the collaborative wiki model, and George Eastman House (GEH) collection as source for establishing and testing the structure. By gathering key attributes of work by acknowledged masters of photography, the resource contributes to enhance the appreciation of photographs, help prevent frauds, and promote the conservator’s role in connoisseurship. The presentation will focus on the background and methodology of design, and assessment of the implementation methodology and acceptance of the model by its intended community of users. The GEH Photograph Connoisseurship Resource is currently being further developed with a dedicated team and has been granted funding by the IMLS, which substantiates its value and success.

Luisa Casella
Andrew W. Mellon Research Scholar in Photograph Conservation,
The Metropolitan Museum of Art
New York City, NY

Luisa Casella studied conservation and restoration in Portugal, specializing in Photograph Conservation. In 1996 Ms. Casella joined the staff of Luis Pavao, Lda., the leading photograph conservation company in Portugal, as a photograph conservator, working in conservation treatment projects of large-scale collections. In 2005, Ms. Casella was accepted to the Andrew W. Mellon Advanced Residency Program in Photograph Conservation at George Eastman House, developing the project of designing and implementing a resource in photograph connoisseurship. Luisa Casella is currently an Andrew W. Mellon Research Scholar in Photograph Conservation at The Metropolitan Museum of Art, carrying out research in the effectiveness of anoxic enclosures for photographs, focusing on autochrome plates.

Sheila Foster is Assistant Director of the Center for the Legacy of Photography and Project Manager for George Eastman House’s forthcoming online resource for compiling information about fine photographic prints. Sheila has contributed her research, writing and editing expertise to Museum publications for more than a decade, including most recently Imagining Paradise, about the treasures of the Richard and Ronay Menschel Library; the exhibition and book Young America: The Daguerreotypes of Southworth & Hawes; and A Collective Endeavor, outlining the Museum’s history.

How To Get Images Into George Eastman House

In October of 2007, the George Eastman House purchased a twelve print portfolio of mine for their permanent collection from a long-term personal project that is being published as a book. Like many photographers in the biomedical field, the road to my career began with a passion for my art. Seeing my first print appear in the developing tray, I knew what I wanted to do for the rest of my life. And like most photographers, I was faced with having to make a living while continuing to make my art. This presentation will address the challenges of finding a balance between the two parallel photographic roads I chose to travel and how that journey helped me realize a lifelong goal.

Mark Maio
President
inVision, Inc.
Alpharetta, GA

Mark Maio is owner of inVision, a photographic consulting and education firm. He developed the first high-resolution digital imaging system in ophthalmology in 1999 and has continued working in the commercial sector since then. He has been President of the Ophthalmic Photographers’ Society and served on all of their Boards. His fine art photography has been exhibited in museums and galleries across the country in addition to being included in many public and private collections.

www.markmaio.com
markmaio@mindspring.com

A Day in the Life of a BCA Webinar

Web conferencing is a computer application(s) used to conduct live “virtual” meetings over the Internet. Little more than ten years old, this technology is rapidly becoming an indispensable method of information exchange for businesses and institutions of all sizes; promoting team collaboration, training, presentation and application sharing with people around the globe. The web conferencing market is red hot right now, with a dizzying array of vendor choices currently available. Using our own BCA web conferencing as a model, we will see how a web seminar, a “Webinar” works and what steps are needed (and what to avoid) to produce a successful conference.

James Koepfler
Medical Photographer
Children’s Hospital,
Boston, MA

Jim Koepfler is the medical photographer and application specialist for the Department of Orthopaedic Surgery at Children’s Hospital Boston. Jim has produced and hosted all of the BCA Webinars and is actively promoting this technology as a cutting edge teaching tool.

james.koepfler
@childrens. harvard.edu

The RIT Big Shot – 24 Photos and Counting

In 1987 The Biomedical Photographic Communications Dept started an extracurricular project for its students to expose them to problem solving and using inexpensive flash equipment to solve complex lighting problems. Now 20 years later the project has become larger than anyone expected. This oral paper will discuss the project and showcase some of the most recent projects including the #23 project of the 400 year old Pile Gate in Dubrovnik Croatia. The presentation will cover the fundamental approaches required for light painting and share how the Big Shot coordinators approach each subject as well as the impressive results.

Michael Peres, Professor
Rochester Institute of Technology
Rochester, NY

Professor Michael Peres, RBP, FBCA is a Professor of the Biomedical Photographic Communications program at the Rochester Institute of Technology. Peres has been actively publishing   and most recently served as Editor-in-Chief for the completely revised 890-page Focal Encyclopedia of Photography, Fourth Edition. An exhibiting photographer, his work has been featured in numerous publications and exhibitions. He currently serves as Chair of the Nominating Committee for the Lennart Nilsson Award.

www.rit.edu/~mrppph
mrppph@rit.edu

An afternoon at the George Eastman House
International Museum of Photography and Film

As the world’s preeminent museum of photography, the George Eastman House cares for and interprets hundreds of thousands of photographs encompassing the full history of this medium. Eastman House is also one of the oldest film archives in the United States and is now considered to be among the top cinematic collections worldwide.

Be sure to explore the mansion that was once home to George Eastman, founder of the Eastman Kodak Company. The house and its exquisite gardens have been restored and offer visitors access to what was once a privileged view.

Workshops at RIT

Please see the Workshops page for more information and schedule.

Staying Relevant – Managing the Perception of Value

How do biocommunicators stay relevant in times of transformative change in communications technologies and healthcare? Is there handwriting on the wall? Can we see it, and do we understand what it means? This presentation suggests two mutually dependent strategies of equal importance for preservation of the vitality of our service units in trying times. Funded by NCI Contract N01-CO-12400.

Ken Michaels, CPM, FBPA
Manager of Visual Communications,
NCI-Frederick
Frederick, MD

Ken Michaels, FBPA, is a graduate of RIT’s Biomedical Photography program and a Certified Public Manager. Currently Manager of Visual Communications at the National Cancer Institute in Frederick, he has more than 35 years’ experience in the management of biocommunications units from a three-person Medical Photography unit to a 40+ person Biomedical Media Support Service. He is author of one book chapter and numerous journal articles on management topics.

michaelskv@mail.nih.gov

The RIT COOP Program

The requirement to complete at least one work study program prior to graduation was adopted by the Biomedical Photographic Communications program in 1972. In the summer of 2007, 26 students were on coop all across the US. This presentation will overview the COOP program requirements and discuss some of the processes we use. Included will be some of the types of coop program sponsors we have had and look out at the program’s future. Additionally, this summer 2 RIT students will be working at the University of Cardiff Hospital in Wales and along with their supervisor will participate in a video internet CHAT with our meeting sharing their experiences working in health care in the UK. Both students completed a coop in the summer of 2007 as well.

Michael Peres, Chair Biomedical Photographic Communications, Rochester Institute of Technology

Lisa Vasaturo, School of Photographic Arts & Sciences Coop coordinator, Office of Career Services

Stefanie Carey & Hillary Guzik, 4th year students, Biomedical Photographic Communications, RIT

Paul Crompton, Director, University of Cardiff Hospital in Wales, United Kingdom

The Book as Child of the Internet

A new generation of nearly fully-automated book production factories is arising to provide the Internet generation with a wonderful array of new book publishing opportunities. These factories produce books that are indistinguishable from those produced by traditional methods, with one very significant difference: They can produce runs as small as a single book—profitably. Coupled with powerful Internet-based software, these factories are transforming the book from a medium accessible exclusively to a small number of wealthy players into a medium that can be used by anyone with a computer and an Internet connection. This presentation explains how this new paradigm of book publishing works and demonstrates some new possibilities for creative expression enabled by it.

Frank Cost
Professor, Associate Dean, Co-Director, Printing Industry Center - College of Imaging Arts and Sciences,
Rochester Institute of Technology
Rochester, NY

Frank Cost is Professor in the College of Imaging Arts and Sciences at Rochester Institute of Technology where he also serves as Associate Dean of the College. He works closely with academic programs in art, craft, design, printing, publishing, photography, film & animation, and new media. He is Co-Director of the Printing Industry Center at RIT, an Alfred P. Sloan Foundation Industry Center. His research focuses on the impact of digital technology and digital culture on print communications. He advises the graphic communications industry on strategies for new technology acquisition and process integration. He also advises technology manufacturers seeking to understand the real needs of the industry. He has taught and consulted throughout the USA, as well as in Europe, Asia, South America, and the Middle East. His latest book is The New Medium of Print: Material Communications in the Internet Age.

Show Us Your Stuff

The purpose of "Show Us Your Stuff" is to expand the education regarding member's photographic work. Each speaker will show their image and explain the purpose of the photograph, how it was used and the lighting, camera, lens and other technical aspects to the image. Adam Cooper, RBP will serve as the moderator. Please send him your presentations so he can combine them to one.

Moderator
Adam Cooper, RBP, FBCA
Chief Medical Photographer, North Shore-LIJ Health System, Great Neck, NY

Panoramic Photography: Past, Present and Future

Panoramic photography has existed since 1843, only 4 years after the invention of photography itself! This presentation will discuss the origins of panoramas. The creative and technical problems associated with producing them, and how the medium has evolved to become one of the most exciting methods for self-expression and the documenting of events. It will also introduce the audience to where the field is headed as the world becomes more digital, web-based and interactive. I will show many examples of historic and contemporary panoramas and will demonstrate how conventional (film) and digital images are produced. These examples will be found in historic and contemporary prints, books and websites.

Richard E. Schneider
Editor and Designer
The National Archives
College Park, MD

Richard Schneider is a graduate of Rochester Institute of Technology, where in 1982 first encountered panoramas. He currently works in the preservation division of the National Archives. Richard has curated and produced and exhibit, “The Long View”, that featured many examples from the agency’s panoramic holdings. He has been a member of the International Association of Panoramic Photographers since 1993 and presently serves as the editor and designer for their quarterly publication “Panorama”. Richard shoots both film and digital panoramas as a creative pursuit.

www.richardsgallery.net
richard.schneider@nara.gov

Networking with Media on the Web

Nobody has a better idea of modern age communications than college students do – people who are always "imagining the future." Josh will cover photo sharing Internet programs such as Flickr and Photobucket, as well as social networking sites such as Facebook and MySpace, and the culture of the people that use them for photo sharing purposes. For example, a person can tag their friends in photos and get their feedback through photo comments. Josh show samples of his accounts to give some prime examples of photo sharing capabilities, as well as other valuable media files such as video and audio files aimed toward education, research or recreation.

Josh Cooper
Student
State University of New York at Albany

Josh Cooper will be entering his junior year of college in the fall of 2008 at the State University of New York at Albany, continuing studies in psychology and music. His firm interest in photography, art, and the advancement of the science of digital imagery stems from his experience in BCA and personal use of social websites such as Facebook and Flickr, besides being the son of Adam Cooper. This will be Josh’s third BIOCOMM presentation.

joshbc88@aol.com